Job Description
This role is accountable for using creative production tools to produce, adapt, and localize image and video assets across our portfolio of brands and markets at scale. This role is part of the engine of an evolving hybrid production model, bringing greater speed and scalability to in-house creative delivery while maintaining brand quality and consistency.
As part of the Marketing Transformation team, you will work closely with brand, marketing, and creative teams on end-to-end development and adaptation of creative assets across different audiences, channels, and markets, leveraging generative AI to accelerate production at scale. This role will be continuously testing and evaluating the latest in creative technologies and repeatable production workflows.
Your day to day:
- Directly produce and iterate on image and video assets leveraging the latest in generative AI and creative production tools, prompting techniques and storyboarding
- Lead AI content adaptation workflows
- Execute end-to-end GenAI production, from concept through finished deliverable, including converting still images to video and producing localized campaign variations
- Direct in-house editing team on formatting, color grading, packaging, and last mile delivery and quality control to ensure final output meets brand and technical standards
What we need from you:
- Bachelor's degree in a related field (Marketing, Communications, Film, Digital Media, Fine Arts, Computer Science) or equivalent professional experience
- 3+ years of hands-on creative production experience, with demonstrated work using generative AI tools
- Proven experience creating high-quality image and video content end-to-end (concept through final delivery); must be a hands-on maker
- Demonstrated use of generative AI tools for creation and adaptation (image, video, and editing tools), including the ability to iterate quickly and improve outputs through prompting and experimentation
- Experience adapting or localizing creative assets at scale, translating a single campaign or concept into multiple formats, markets, or audiences
- Experience building or optimizing creative production workflows, including establishing repeatable processes that improve speed, volume, and cost efficiency
- Ability to own the full production lifecycle, from concepting and storyboarding to final asset delivery, including working with editing teams for final formatting and packaging
- Experience working in fast-paced, evolving environments, with a track record of adopting new tools and approaches without waiting for formal direction or validation
- Proven ability to collaborate with or direct creative contributors (e.g., editors, freelancers, or offshore teams), ensuring output meets brand and technical standards.
Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $74,000.00 to $80,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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Job Tags
Full time, Freelance, Work at office, 3 days per week